Executive Vice President and Chief Brand and Digital Officer
Lori Gustafson is executive vice president and chief brand and digital officer for Marriott Vacations Worldwide Corporation (NYSE: VAC), a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products and services. The company has over 120 vacation ownership resorts around the world and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands.
A member of the company’s executive committee since 2020, Ms. Gustafson is responsible for the growth of the enterprise’s global brand footprint, leading several global centers of excellence encompassing business transformation, digital products, customer experience, data and analytics, brand and communications, and product development and innovation. She is a key leader on transformational business initiatives that drive digital innovation, commercial benefits, positive customer experience and growth.
Before joining Marriott Vacations Worldwide, Ms. Gustafson served as senior vice president, global brands & digital for three years at Travel + Leisure Co. (formerly Wyndham Destinations), where she was responsible for driving the global brand and digital marketing strategy, including the vacation clubs’ portfolio and the RCI exchange business. During her tenure, Ms. Gustafson spearheaded the transformation of new branding for both Wyndham Destinations and Panorama, a portfolio of more than 10 brands, resulting in greater competitive advantage and brand affinity.
Prior to her time at Travel + Leisure Co., Ms. Gustafson held the role of corporate vice president of digital, e-commerce, and media at SeaWorld Parks & Entertainment for seven years, where she led the company’s impressive growth in brand recognition, CRM, and direct revenue. Additionally, Ms. Gustafson oversaw the media distribution strategy budget for all 12 of SeaWorld’s U.S.-based theme parks and led the company’s digital evolution and customer experience strategy, which culminated in multi-million dollar increases in e-commerce, the company’s leading sales channel.
Earlier in her career, Ms. Gustafson provided her digital expertise to Darden Restaurants, where she worked on enterprise initiatives for their collection of brands including Red Lobster, Olive Garden, The Capital Grille, LongHorn Steakhouse, Bahama Breeze, and Seasons 52.
A native of Orlando, Fla., Ms. Gustafson is a graduate of the University of Central Florida, where she earned a Bachelor of Arts degree in interpersonal communications. She later completed the Embracing Leadership Excellence Program from Rollins College. Ms. Gustafson is a member of CHIEF, a networking collective focused on connecting and supporting women executive leaders, and is a member of Women Leading Travel & Hospitality.
When not at work you can find Ms. Gustafson spending time with her two young daughters, her husband and their three pugs. She and her family love to vacation, dine at great restaurants, watch football, visit theme parks, and spend weekends at the beach.